*The Human Brand Methodology*
Understand how your company can increase sales and marketing results by 400%
The marketing funnel is easily understandable by everyone - the concepts of awareness, consideration and decision as stages a target consumer goes through. However, does your brand really understand your target audience?
The Human Brand Methodology places importance on profiling these audiences, and at the same time, aligning a brand’s core, body and realm to build efficient marketing campaigns. The consumer these days also have the luxury of interacting with your brand on multiple channels, and this furthers the need to build closed-loop mechanics with a deeper understanding of their psyches.
Tackling these multiple channels, marketing professionals these days have to be armed with not just knowledge of the latest digital channels, but also overlapping disciplines in lead generation, deal flows, profiling analytics, email marketing and customer relationship management - and how they can be aligned smoothly.
To increase efficiency of these outreach efforts, I will also cover how we can answer the age-old debate of sales versus marketing - and how they can be aligned into a concept to boost your company’s sales: SMARKETING
About the speaker:
Arvin Tang is the managing director of Akin
www.helloakin.com
About Campfire:
Campfire Collaborative Space started in 2016. With a set goal of helping people in Hong Kong to achieve their passions through hard work and perseverance. We understand that finding office spaces in Hong Kong can be tough and a time-consuming process. At Campfire we provide a reliable and flexible Coworking Space that encourages collaboration. Campfire currently has two locations one in Kennedy Town and Wong Chuk Hang. Providing Services from Tech to Design.
Directions:
Campfire Collaborative Space
4/F Cheung Hing Industrial Building
12P Smithfield road, Kennedy Town
MTR Kennedy Town ExitA
(2min walk from MTR; make a U-turn on Smithfield road, 1st building entrance on the left)
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